Every Friday, we offer to return to the Social Media news with a selection of the most revelant articles. Happy reading.

Facebook to Introduce ‘Lifesaving’ Feature
In December, Facebook launched a program called “Lifeline” that let friends alert the company when their friends express suicidal thoughts. In that case, Facebook sends an email to the comment’s author directing them to a telephone hotline or a link they can click to start a confidential chat.
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Facebook sent more than 160 million visitors last month to mobile apps
In February, Facebook announced early data points about the traffic that the platform was delivering to mobile apps and games. Over the past two month, the traffic Facebook drives to mobile apps continues to rapidly grow.
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Eye-tracking study : Facebook Timeline Changed the Way We See Brand Pages
The new format also changed the way consumers experience brands on Facebook. In a webcam eye-tracking study for Mashable byEyeTrackShop, participants spent less time looking at Wall posts and ads and more time looking at the cover photo on brands’ timelines than they did on their old Facebook Walls.
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Facebook launches Action Links for Timeline apps
Facebook has launched Action Links for the Open Graph apps available for Facebook Timeline. The customizable links tie one action to another and are part of the stories that appear on the service.
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Open Deezer
Deezer launches its API to allow developers to integrate the Deezer ecosystem on an app, a website…
Accede to the platform

LinkedIn Acquires Professional Content Sharing Platform SlideShare For $119M
The acquisition makes a lot of sense from a product point of view. SlideShare recently deepened its integration with LinkedIn, and the two companies have compared their relationship to Chocolate and peanut butter for professionals.
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Kate Aronowitz, Facebook’s Design Director, On Crafting A Design-Led Organization
Aronowitz is Facebook’s director of design, captaining a group that has grown from about 20 people to 90 under her watch and includes product designers, writers, graphic designers, and marketing communications specialists.
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Facebook’s Open Graph platform might just be its most valuable asset
When Facebook’s “Like” button got massive traction, it became clear that people would respond to engaging with and reacting to simple actions that you take on a daily basis. That’s exactly what Facebook banked on when it launched its Open Graph and Timeline initiatives, which in essence allow apps to share all types of content with any action phrase that they can imagine.
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Social by Design: 10 best practices to build Facebook applications
At Tigerlily, we integrate social features from the very first steps of design. Because Facebook is just like everyday life. Discover 10 best practices to integrate in order to be successful on Facebook.
Watch the presentation

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Tip of the week
Music Control : available on the Mac app store, it allows you to control iTunes, Spotify… via your tab.
Download it.

Sosh, Nokia, Quiksilver & Windows phone communities, over 2,518,000 fans, are invited to elect the most beautiful body of the new Nokia Lumia 610 Quiksilver. The first windows phone designed by users.

The user journey is simple, you have to “Like” one of the three models proposed. So users can share their votes on their timeline. The application already has 383 “Like”. An Undeniably viral effect to increase visibility of the operation.

Sosh demonstrates, once again, an engaging digital strategy where fans are invited to give their opinions and participate in brand services and products development. An example to follow.

At Tigerlily, we integrate social features from the very first steps of design. Because Facebook is just like everyday life.
Discover 10 best practices to integrate in order to be successful on Facebook.

Close to the start of the Internationaux de France 2012, the Facebook community is invited to create the perfect tennis player through the “Dream Player” app on the Roland Garros Fan page. Fans can choose which player has the best forehand, backhand, mental etc.. to create their version of the ideal player.

Fans, who select the player receiving the most votes for each skills, will participate in the draw to win tickets for Roland Garros and packs including tournament towel, cap, bag and a keychain.

After the official store, a pinterest-like for the “Golden Moments” tab and this new “Dream Player” contest, Roland Garros is getting stronger on social networks a few days before the opening of the competition. The Facebook page has also just exceed 500,000 fans!

We are pleased to announce that Tigerlily has just exceeded 30 million fans managed by its platform.

We would like to thank our clients for being part of this major milestone and their trust. Next setp, 50 million!

Every Friday, we offer to return to the Social Media news with a selection of the most revelant articles. Happy reading.

The rise of Instagram
The recent one billion dollar acquisition of Instagram by Facebook signals a significant milestone in the app store landscape, and this month’s publication focuses on the riseof Instagram.
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Facebook Real-Time Page Insights Go Live (Sort Of)
The real-time page insights Facebook announced at its Facebook Marketing Conference Feb. 29 are now live for most pages, and we have the full list.
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Facebook now has 901 million uses
Facebook disclosed on Monday that it has 901 million users, making it likely that it will pass the 1 billion mark well before the end of the year.
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Facebook Ad Sales Hit $872 Million in Q1
Facebook’s ad revenue totaled $872 million during Q1 2012, up 37 percent from the $637 million it took in during the same period the year before, according to its amended S-1 filing released yesterday.
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Joey Flynn’s ITW, Facebook designer
Joey Flynn is the designer behind Facebook’s Timeline for mobile, which means he works on one of the most popular apps in the world. His hands are on everything from the way your mobile profile looks to the way it reacts to your taps and swipes. And he’s a really funny guy, too. Flynn took a few minutes to talk to The Verge about the challenges of designing for a tiny screen.
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Build Locally, Grow Globally
More than 80% of the people on Facebook are based outside of the U.S., providing developers with the opportunity to reach a global audience through their apps.
Learn more

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Tip of the week
For Kindle users of the Kindle, a cool feature to receive by email a web page in Kindle format. A simple way to read your favorite articles on your eBook.
Tinderizer, download it.

The French Tennis Federation has launched, on the Roland Garros Facebook page, the “Golden Moments” board collecting all the most legendary photos and videos of this competition. Relive, through this tab, the great moments of the tournament history, the stadium’s building in 1928 to sixth triumph of Rafael Nadal, to the success of Yannick Noah in 1983 and Gael Monfils unforgettable dives.

Presented as a Pinterest board, this tab is available in English and French. A nice teaser before the beginning of the second edition on May 22.

Tigex offers a bit of sweetness in this presidential campaign and invites its community to elect the Baby President.

To participate, fans must send the best photo of their child and mobilize their communities to get the most votes. Tigex community has until May 6 to designate the four toddlers candidates to participate in the final to be held on May 13.

Tigex products are up for grabs and the winner will become the representative of the brand on Facebook with his picture in avatar. In one weekend, there are already 53 photo uploads and 2947 votes by nearly 1,600 users. A record for a booming community. Not far from 2000 recruited fans and an engagement rate of over 30% in just two days!

This competition goes with strict rules to not undermine the integrity of children.

Every Friday, we offer to return to the Social Media news with a selection of the most revelant articles. Happy reading.

- The new Facebook “Preferred Marketing Developer” program replaces the “Preferred Developer Consultant” program. “Facebook Preferred Developer Consultant” and “Marketing API” programs have linked brands and company like Tigerlily so they can receive advice and technical expertise. Today these two programs merged to become “Preferred Marketing Developer” program (PMD) to enable brands and agencies to better identify the players that will meet their needs: pages management, Facebook Ads, apps … Badges go with this new program to define skills of the PMD.
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- Facebook becomes No. 1 most visited site in Brazil, according to Experian Hitwise Facebook officially passed Orkut as the most popular social networking site in Brazil in January. Facebook says it had 37 million monthly active users in Brazil as of Dec. 31, 2011, an increase of 268 percent from the prior year.
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- Facebook tests ‘Trending Articles’ insert in the Newsfeed and continues its development in the content distribution. It becomes strategic for media to develop their own Social Readers and integrate the OpenGraph 2 on their sites to drive more traffic.
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- Facebook launches the “Listen” button on band pages and integrates even more streaming services like Spotify to its platform.
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- 2012 Facebook ads report. An infographic to detail how brands use the advertising platform.
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- Instagram surpasses 40M users, adds 10M in 10 days, according to API thanks to its new Android version.
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- Klout launches brand pages to enable them to engage consumers around products or services.
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For your studious reading, listening to the april music selection of our team with new Spotify’s “Play” button which you can set up here.