Trends, Tips & Features, you get it all
Today we start building the new version of our marketing platform with a brand new design, UX/UI and stunning products. A new concept focused on customers, targeting, conversions and performance to best help you meet your goals and drive sales via Social Media. We’re so excited! Stay tuned.
Find the latest upgrades of our platform to best meet your needs and follow the Facebook evolutions:
1. Global administration of your settings
- Unified management of automatic alerts for Facebook and Twitter
- Creation/edition of multi-publishing groups on Facebook
For brands with many “Social Accounts” and working at a global and local level.
2. “Reply to comments”
Now when you answer to a user via the platform, this reply is displayed on Facebook as a “Reply to comments”, a recent feature, to personalized conversations with your community. Users get a Facebook notification to warn them about your answer.
3. Sentiment analysis
A first step to a semantic analysis of social networks on our platform. You have the ability to tag Facebook comments and fan posts, Twitter mentions and RT in 3 ways: Positive, neutral and negative.
Aside a global trend of your community’s feeling, these data wil be integrated in our next product “Monitoring Insights”, to analyze all your statistics of moderation and activity for your social accounts
4. Best collaborate with your teams
“Conversations” provides internal comments on your community’s messages to easily interact with your different departments: marketing, communication, customer, legal… and so improve your workflow.
Contact our lovely consulting team if you have any questions or concerns.
We are pleased to announce the redesign of our website, which will help identify how our offerings might satisfy your needs. The impact of Facebook and Twitter on your business are serious and can often be complicated; we want to use our website to show you our simple and clean approach to the social ecosystem.
Marion Thomas-Mauro, Art Director Tigerlily
“We chose to change from our illustrated aesthetic to a more refined, clear and real visual identity. Our ambition was focused on providing the instant understanding of the 3 offerings in our platform and their details. It’s important to us put emphasis on the product and its advanced functionality thanks to our talented development team.
To address these issues, we followed the philosophy of the german architect, Mies Van Der Rohe, who believes “less is more”. The white spaces structure and become the frame of the website. The color range has been reduced to a single tone of orange – the color of the “Call to Action” buttons. Fonts were selected rigorously. We decided to use Klavika as our primary font, with its geometric and accurate shape, and Proxima Nova as our text font, chosen for its readability. Icons have also been simplified evolving towards a more subtle shape (like the new Tiger design). For the site’s iconography, we opted for large photos that reflect our company.”
This redesign is more in line with the philosophy and culture of our startup. Developers and designers who think “out of the box” with a attention to detail for designing an innovative, performance-oriented product, serving brands and their teams.
More than organize and filter your messages, adding tags lets you analyze your performance compared with your own criteria. An essential feature to study the efficiency of your contents according to topics mentioned on your Facebook Pages.
How to tag your posts?
Publish, via our product “Conversations”, offers the ability to add one or several tags. So you can indicate if your post presents a product promotion, an event, a contest… or a personalized classification related to your business.
This “Tagging” allows to send special metrics into our solution “Insights”, so helping you exactly measure results of your posts in terms of your own topics.
Tags for an accurate analysis
Beyond an analysis by type of post, evaluate the performance of your messages by tags based on the main KPIs:
- Reach: Average reach by post tags
- Engagement: Average engagement rate by post tags
- Virality: Average virality rate by post tags
Customized your reports
Displaying your insights according to one or several tags, lets access reports à la carte related to specific topics of your organisation. Cross with different criteria like country, locale to deepen your level of analysis.
A Social Media Analytics tool has to be paired with a solution to manage your Pages and its conversations. The way you work everyday on your Page is closely connected to your results.
Beyond the study of global performance on Facebook, the main challenge for brands is to deepen the level of analysis of their results to effectively evaluate the daily work of their Community Managers.
1. Daily data vs Weekly data
Your Insights available on Facebook and the majority of Analytics tools offer an analysis of your performance based on weekly averages. These data highlight a trend but not an accurate result of a specific action. With the EdgeRank, the Facebook algorithm deciding your visibility, we know that the time life of your post is limited. It’s essential to study its performance on daily basis.
Consider this example of a Facebook Page and its reach. The graph in blue shows the daily average of the reach (data from our product “Posts Insights”) and in orange, the graph presents the average reach on a weekly basis (data from the Facebook admin panel).
We observe that the weekly metrics don’t show important peaks on your results, trying to smooth them. With this kind of graph, it’s impossible to identify exceptional results, however you need them to support your analysis and progress. You have to base your analysis on weekly metrics for an accurate view of your performance.
2. Daily impact of your posts on your reach, engagement and virality
After choosing the calculation method previously explained, you will be able to analyse your performance by day according to your main KPIs: reach, engagement and virality. Thanks to a heatmap, you can identify days (also hours) where the work of your Community Managers is the most efficient in terms of the KPI selected.
3. Publishing activity
Your posts performance depend on your publishing activity of your Community Managers. You need detailed reports to evaluate this daily work.
4. Define your own criteria
Brands, working locally, nationally, internationally or outsourcing the management of their Facebook Pages, have to refine its analysis in terms of:
- Author of the post
- Type of post
- Tags of your posts (available with our product “Conversations”) corresponding to your organization
- Countries and locales of your posts for global Pages
- Advertising
Thanks to this methodology, you have the ability to best understand the daily work of your Community Managers and its effect on performance of your Facebook Pages. Our product “Insights” offers a set of features letting reach this level of analysis.
