Facebook announced this afternoon a new design for Pages in order to offer an easier access to the different contents and tools.
What will precisely change ?
The Page timeline will include a unique column for posts (the current one has two), the different page posts will appear larger (exactly like they do in the Timeline).
The new look will be similar to the one your currently have on your personal profiles:
- A left column will display some information about your company and page: likes, map, hours of business, telephone number, website url but also photos and videos.
- The right column will feature your Page posts.
For the admins, whatever part of your timeline you’re looking at, you will have a simplified access to insights, just like below:
Facebook also revealed that, in the overview section, insights admins will have access to some performances of the pages they watch: pages that are similar to their own (such as competitors’). The insights standing for: total number of likes, growth rate of the community, number of posts, engagements.
Through the Posts section you will also have a view of your competitors’ most engaging posts.
How this will affect me?
Those changes won’t have any impact on the sizes of the different cover and profile pictures. Nevertheless, your brand’s profile photo will sit higher on the cover one and the name of your page will appear in white on the cover. If the background of your cover picture is white or light you might want to change it.
When will it start and will it affect everyone ?
Yes, this redesign will rolled out progressively for everyone. You can add your page to a wait list if you want to be one of the firsts to discover and use it. You will then have two weeks, to update your creatives or informations before your consumers see your page with the new design.
Facebook announced that it will roll out the redesign for brand pages during the next two weeks.