The Tigerlily news

Trends, Tips & Features, you get it all

[DEMO DAYS] Exclusive online sessions to discover Tigerlily with our team !

Send to Kindle


You have now the possibility to discover the Tigerlily app and chat with our team during all summer through online and interactive demo sessions !

Whether your goal is to interact with your social communities in an efficient and relevant way, to optimize your workflow, to work as a team or to avoid social media crisis our team will be more than happy to show you how our tool can help you.

Those 1H online demos will allow you to tour our app and ask any question you have in mind !

Just choose you day and go with the flow !


Pierre Tucoulat

Online Marketing and Sales at Tigerlily, eager to keep learning and discovering things about Tech Startups and the social media industry. Previous experiences in advertising, TV and E-commerce (Betc Euro Rscg / Canal+ / Rocket Internet).


Following the World Cup on Social Media!

Send to Kindle

WORLD CUP header


The moment that football fans have been waiting for is finally here: the world cup begins at last! Millions of people all over the world will be following the games on TV but also on the internet and on social networks. For the occasion Facebook and Twitter, have launched a bunch of new & innovative features:



Twitter recently published a special Follow the world cup guide showing the different @ accounts and hashtags that they recommend you to follow for a great world cup experience on the network. The hashtag #worldcup2014 centralises the official conversations of the 2014 world cup, and gives you real-time score updates and match highlights, so don’t miss out and check it out regularly!

Screen Shot 2014-06-12 at 13.17.52


To help you get you into the world cup mood, Twitter is also making world cup profile pictures and cover photos with various football related pictures, you’ll have everything you need to get your profile FIFA-ready! Similarly to what they did during the 2010 worldcup, you are now able to add flags to your tweets thanks to hashflags. In order to do this simply tweet # followed by the first 3 letters of the country. For instance for the french flag, you should write #FRA.

Screen Shot 2014-06-12 at 13.30.51



Facebook has launched “Trending World Cup” which aspires to become a “dedicated hub for fans on Facebook to follow the tournament” according to the Facebook newsroom blog. Trending world cup is a real-time newsfeed that allows you to see scores, centralises publications and comments as well as players’ interventions. It also has an interactive map showing where teams’ fans are located!

Screen Shot 2014-06-12 at 15.51.09

To react in real-time to matchs you’ll now be able to select the matchs you are talking about in your statuses. When creating your post, simply click on the “watching…” option and choose the relevant game such as:

Screen Shot 2014-06-12 at 13.14.51


Obviously the competition is on the field but we’re seeing many countries starting to compete for fans and likes on social media too. This should get particularly interesting in the days to come and we’ll shortly be releasing an analysis of the football teams’ social media presence. Stay tuned!

Natacha Gasc

Marketing at Tigerlily. Masters student in Economics and Business at Sciences Po Paris. Fascinated by social media behaviour and striving to keep learning.