We are selected for the “SAP startup forum” event in Paris (May 29). A great opportunity to present our next products and imagine the future of our platform, designed to interact with third-party services. Tigerlily aims to remain a pure player in social marketing. We are intimately convinced that providing powerful and smart solutions, and creative experiences, it’s essential to concentrate our efforts on how to best target and engage customers to drive sales. Social platforms require a deep technical knowledge and a unique approach for taking advantage of them.
The fast evolution of these platforms and their tools dedicated to brands and marketers, implies an important agility to offer experiences in line with consumer habits. Thanks to this conference, Tigerlily will demonstrate its ability to interface its solutions with other services. We will be able to provide a more appropriate management and segmentation of users interacting with a brand on social networks and/or on its own supports through “Social Plugin”. A new approach in the CRM. We have the same view with data processing about your performance, goals… We will keep you informed of the next steps.
Today we start building the new version of our marketing platform with a brand new design, UX/UI and stunning products. A new concept focused on customers, targeting, conversions and performance to best help you meet your goals and drive sales via Social Media. We’re so excited! Stay tuned.
Find the latest upgrades of our platform to best meet your needs and follow the Facebook evolutions:
1. Global administration of your settings
- Unified management of automatic alerts for Facebook and Twitter
- Creation/edition of multi-publishing groups on Facebook
For brands with many “Social Accounts” and working at a global and local level.
2. “Reply to comments”
Now when you answer to a user via the platform, this reply is displayed on Facebook as a “Reply to comments”, a recent feature, to personalized conversations with your community. Users get a Facebook notification to warn them about your answer.
3. Sentiment analysis
A first step to a semantic analysis of social networks on our platform. You have the ability to tag Facebook comments and fan posts, Twitter mentions and RT in 3 ways: Positive, neutral and negative.
Aside a global trend of your community’s feeling, these data wil be integrated in our next product “Monitoring Insights”, to analyze all your statistics of moderation and activity for your social accounts
4. Best collaborate with your teams
“Conversations” provides internal comments on your community’s messages to easily interact with your different departments: marketing, communication, customer, legal… and so improve your workflow.
Contact our lovely consulting team if you have any questions or concerns.
We are pleased to announce the redesign of our website, which will help identify how our offerings might satisfy your needs. The impact of Facebook and Twitter on your business are serious and can often be complicated; we want to use our website to show you our simple and clean approach to the social ecosystem.
Marion Thomas-Mauro, Art Director Tigerlily
“We chose to change from our illustrated aesthetic to a more refined, clear and real visual identity. Our ambition was focused on providing the instant understanding of the 3 offerings in our platform and their details. It’s important to us put emphasis on the product and its advanced functionality thanks to our talented development team.
To address these issues, we followed the philosophy of the german architect, Mies Van Der Rohe, who believes “less is more”. The white spaces structure and become the frame of the website. The color range has been reduced to a single tone of orange – the color of the “Call to Action” buttons. Fonts were selected rigorously. We decided to use Klavika as our primary font, with its geometric and accurate shape, and Proxima Nova as our text font, chosen for its readability. Icons have also been simplified evolving towards a more subtle shape (like the new Tiger design). For the site’s iconography, we opted for large photos that reflect our company.”
This redesign is more in line with the philosophy and culture of our startup. Developers and designers who think “out of the box” with a attention to detail for designing an innovative, performance-oriented product, serving brands and their teams.
More than organize and filter your messages, adding tags lets you analyze your performance compared with your own criteria. An essential feature to study the efficiency of your contents according to topics mentioned on your Facebook Pages.
How to tag your posts?
Publish, via our product “Conversations”, offers the ability to add one or several tags. So you can indicate if your post presents a product promotion, an event, a contest… or a personalized classification related to your business.
This “Tagging” allows to send special metrics into our solution “Insights”, so helping you exactly measure results of your posts in terms of your own topics.
Tags for an accurate analysis
Beyond an analysis by type of post, evaluate the performance of your messages by tags based on the main KPIs:
- Reach: Average reach by post tags
- Engagement: Average engagement rate by post tags
- Virality: Average virality rate by post tags
Customized your reports
Displaying your insights according to one or several tags, lets access reports à la carte related to specific topics of your organisation. Cross with different criteria like country, locale to deepen your level of analysis.
A Social Media Analytics tool has to be paired with a solution to manage your Pages and its conversations. The way you work everyday on your Page is closely connected to your results.
