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Cacharel presents “Amor Amor song” by Apollo on Facebook

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Emma, the heroine of web series Amor Amor by Emma for the fragrance Amor Amor by Cacharel, Apollo Group has proposed to compose a song for the anniversary of her sweetheart, Andreas.

Cacharel offers the “Amor Amor song” video (wherein Emma declares her love) and to download the song for free via an application developed by Tigerlily.

An innovative strategy on Facebook with this brand personification to create a strong emotional bond with the community.

Damien Fischetti

Online Marketing Manager at Tigerlily. From Music Biz to Tech startup. A gap that Steve Jobs summed: "In Silicon Valley, I swear that there are many who believe that the creative process is a band of thirties sitting on a couch, drinking beer... The entertainment industries imagine that technology is something you can buy, they don't understand the creative element."