We are selected for the “SAP startup forum” event in Paris (May 29). A great opportunity to present our next products and imagine the future of our platform, designed to interact with third-party services. Tigerlily aims to remain a pure player in social marketing. We are intimately convinced that providing powerful and smart solutions, and creative experiences, it’s essential to concentrate our efforts on how to best target and engage customers to drive sales. Social platforms require a deep technical knowledge and a unique approach for taking advantage of them.
The fast evolution of these platforms and their tools dedicated to brands and marketers, implies an important agility to offer experiences in line with consumer habits. Thanks to this conference, Tigerlily will demonstrate its ability to interface its solutions with other services. We will be able to provide a more appropriate management and segmentation of users interacting with a brand on social networks and/or on its own supports through “Social Plugin”. A new approach in the CRM. We have the same view with data processing about your performance, goals… We will keep you informed of the next steps.
Today we start building the new version of our marketing platform with a brand new design, UX/UI and stunning products. A new concept focused on customers, targeting, conversions and performance to best help you meet your goals and drive sales via Social Media. We’re so excited! Stay tuned.
We are pleased to announce the redesign of our website, which will help identify how our offerings might satisfy your needs. The impact of Facebook and Twitter on your business are serious and can often be complicated; we want to use our website to show you our simple and clean approach to the social ecosystem.
Marion Thomas-Mauro, Art Director Tigerlily
“We chose to change from our illustrated aesthetic to a more refined, clear and real visual identity. Our ambition was focused on providing the instant understanding of the 3 offerings in our platform and their details. It’s important to us put emphasis on the product and its advanced functionality thanks to our talented development team.
To address these issues, we followed the philosophy of the german architect, Mies Van Der Rohe, who believes “less is more”. The white spaces structure and become the frame of the website. The color range has been reduced to a single tone of orange – the color of the “Call to Action” buttons. Fonts were selected rigorously. We decided to use Klavika as our primary font, with its geometric and accurate shape, and Proxima Nova as our text font, chosen for its readability. Icons have also been simplified evolving towards a more subtle shape (like the new Tiger design). For the site’s iconography, we opted for large photos that reflect our company.”
This redesign is more in line with the philosophy and culture of our startup. Developers and designers who think “out of the box” with a attention to detail for designing an innovative, performance-oriented product, serving brands and their teams.
For the most important digital event in the Middle East, Arabnet, our CEO Matthieu Chéreau will host a conference about “Rules of social engagement : best practices, solutions and insights.”
Thanks to local partners like Social4ce, Tigerlily will step up its operations in the Middle East countries, helping companies to best manage their social presence and create new tunnels of conversion. A major challenge in the light of the growth of social networks in this region.
A study achieved in 2012 by eMarketer revealed the rise and the predominant role of social networks in the digital environment in the Middle East and Africa where they have their highest growth.
Even more significant, the future penetration rate of a platform like Facebook is similar to Latin America, ahead the United States and Western Europe with over 67% of people connected in 2014.
Tigerlily will finish its Middle East tour with its participation in the first “Coffee, tea and social media“ conference organized by Social4ce. Matthieu Chéreau will present the best strategies to optimize your social marketing actions.
With a new growing business in the Middle East, Tigerlily becomes a major international player.
