Decoding the new Facebook Timeline for Pages
Announced at the developer conference – the F8 – back in September 2011, Timeline appeared on developers profiles. Available to all Facebook users in December, fan Pages redesign was awaited. Its launch today heralds a new step in the brand communication on Facebook. Here is a quick overview of these new Pages and their features.
Timeline’s design for Pages
It has the same design as profiles. Your posts appear in a chronological Timeline. You will be able to place archives and significant events of your brand to present your story and your values . A true social interactive biography !
Some examples: Manchester United, Canon France, Nike,Louis Vuitton, Starbucks, Hyundai Worldwide, Coca-Cola, The Olympic Games, Dove,Windows, Ben & Jerry’s, Xbox, Walmart, Red Bull, Smirnoff…
Timeline’s features
You benefit from features already existing on profiles:
- «Milestone»: to indicate memorable dates on your Timeline
- Highlighted posts
As profiles, you will be able to post in the past. Your Pages will be no longer a reflection of your brand on Facebook since its creation. It provides the opportunity to enrich it considerably.
Timeline’s innovations
Timeline is not a simple copy of profiles. It benefits from many additions:
- Pin Post: a major innovation that allows in one-click to place a post at the top of your Timeline for several days. No more duplicated post to support contests or messages. Pin Post prevents from polluting your Timeline of repetitions, it will give a clearer view to handle multiple campaigns at once.
- Interest Lists: fans can classify all Facebook Pages in Interest Lists for a better reading of their News feed. It reminds “Smart friend lists” to group various sources of information.
For an easier reading, filter your “Timeline” by:
- Highlights
- Pages posts
- Fans posts
New «Admin Panel»
In a nutshell, it gives you an overview of your Pages activity:
- Latest notifications related to “Like”, “Comments” and fans posts on your “Timeline”
- Recent «Likes»: to know new fans
- Insights: Pages’s analytics
- Pages Tips: Depending on your Pages activity, Facebook will provide you Tips to improve your performance. Tips that Tigerlily already offers.
- Messages: a serious change. Your fans can send you private messages to which you can answer. This feature can be used only in this way. Good news for all brands using their Facebook pages for client relationship. Fans will not have to use comments to express their discontent. Good for your image.
An “Activity Log” Pages gives you a quick view of your Pages history.
New «Boxes» in your Timeline
- Recent Activity : toute l’actualité de votre page en temps réel
- Recent posts : pour accéder rapidement aux dernières publications des fans.
Tabs and apps with Timeline
As profiles, tabs are much more visible. A major asset for your contests and tabs with content. Your fans will access to tabs more directly. Timeline provides a clearer and more accurate view of your brand. Logically, it’s the end of “Welcome tab.” Your “Cover” will enable you to communicate instead.
New Tabs width : 810 pixels. An optimal size between old tab and applications.
Change of «like» button place on Pages and the new layout of tabs directly involve implementing “Like” for Pages in your application. It’s an important source to recruit fans. We had already fully integrated it on our “Social Graph Script”.
In conclusion
Your Timeline will revolutionize your social presence on Facebook. It will reflect your image and your brand story. A major step to enhance engagement of your fans. The new access to tabs should result better participation rate. Everything is done to delete friction and improve user experience.
