The Tigerlily news

To promote its product OVOmaltine Crunchy, OVOmaltine launched a great photo contest on Facebook in association with the french blogger “La ferme Jérôme”.

A simple and engaging journey
The brand provides a direct participation via Instagram:

1. Share your photo on Instagram with the hashtag #OVOCrunchy
2. Play on the Facebook application by connecting with your Instagram account
3. Select your photo among your Instagram profile

OVOmaltine doesn’t forget the others users since it’s possible to upload a pic from its computer without Instagram log in. Finally, the participants have to share as much as possible their contribution to collect the most votes.

A cross-channel campaign
Thanks to this mechanism, OVOmaltine optimizes the visibility of its campaign:
1. Instagram: the first mobile app to create original content
2. The Facebook Open Graph: improve the virality of the app with a demultiplication of stories generated on the newsfeed, the ticker, the Timeline with custom actions like “Add a photo” and “Vote”.
3. A great incentive inviting the community to promote the campaign everywhere: Facebook, Twitter…

An alternative product promotion
With this contest, OVOmaltine brings its product to life through the eyes of its customers. A unique way to build an authentic and a closeness relationship. The best contributions are also relayed by the brand on the Timeline of its Facebook Page.

An operation imagined by the Golin Harris agency which chose Tigerlily for the app development.

We already provided Facebook advertising services thanks to many years of expertise and partnerships with Ads Management Solutions, members of the Facebook program “Strategic preferred marketing developer”.

With our “All in one” offer: Conversation, Application & Insights, we support our clients at each step of their social media strategy. A major advantage to optimize your advertising campaigns, improve your performance and increase conversions.

Now we are pleased to integrate Twitter advertising in our offer. Tigerlily demonstrates a little bit more its unique knowledge in social marketing.

Ad types
Twitter offers 3 Ad types whose KPIs are directly related to conversion (either CPC/CPM) letting you best analyze your performance on your campaigns. Overview:

1. Promoted Tweets
Use Promoted Tweets to amplify your message with targeting options on Twitter.com and across mobile devices to reach the right person, in the right place, at the right time. You can target by:
- Followers
- Users like your followers
- Interests
- Gender
- Geolocalization
- Device: Mobile (iOS, Android…) and desktop

Pricing
Media buying based on the cost per engagement (CPE) via an auction process.
Average CPE: € 0.5 – 0.85 net
An engagement is a Retweet, a mention, a click on a link or a favorite

Performance
Average engagement rate: 1% – 3%

2. Promoted accounts
Use Promoted Accounts to quickly scale a follower-base of advocates and influencers for your brand. Target by:
- Followers
- Users like your followers
- Similar users of selected accounts
- Interests
- Gender
- Geolocalization
- Device: Mobile (iOS, Android…) and desktop

Pricing
Media buying based on the cost per follower (CPF) via an auction process.
Average CPF: € 1.5 net

3. Promoted Trends
Use Promoted Trends to drive conversations and interest around your brand or product by capturing a user’s attention on Twitter. It’s a media buying based on the targeting of all Twitter users of a country for 1 day. Associated to the trend, a free promoted tweet is placed on the top of page, following the click on the promoted trend.

Performance
Engagement rate of the associated tweet above 10%.

Pricing
€ 5,000 net per day

Thanks to this new offer, Twitter becomes a real marketing platform letting you access a dedicated dashboard to follow your campaign results in real time. Contact us to launch your first Twitter campaign!

At Tigerlily, we care of the design and believe in the art of high quality products. A unique knowledge that results from a special working philosophy of our designers and engineers. Create complex concepts into simple and intuitive interface.

Our desire is to bring the most powerful solutions to provide amazing experiences and so building a unique relationship between brands and their customers.

It was important for us to present this vision through the eyes of our team. The new Facebook Page, Tigerlily Design Lab, is a place to exchange and share about the culture of product design, UX/UI… Each day, you will find out the inspirations of our staff.

Enjoy! http://www.facebook.com/TigerlilyDesignLab

Now “Conversation” displays all your posts statistics (links, texts, video, photos…) and offers 2 types of view:

1. Posts
With a display ike your Facebook Timeline, we present the main “Insights” of your posts
- Reach
- The number of clicks on external links or/on video and audio players embedded on Facebook
- The number of interactions: Like, comments and share

An icon lets you easily identify if a post has been promoted.

2. Statistics
Access all your posts KPIs
- Reach with the repartition between organic, viral and paid. With the “True reach rate”, you can know the percentage of reached fans.
- Engagement rate
- Virality rate
- CTR

Identify the most effective posts
“Conversation” provides a special classification and filtering for your posts through 2 ways that you can mix to improve your reports:

1. Performance
- Reach
- The number of interactions: Like, comments and share
- Virality rate
- Engagement rate
- CTR

Notice that the measure of the engagement rate keep the same methodology of “Insights”, adapted to post. We calculate it with all post interactions (Like, comments, share and clicks on a link) and reached people.

2. Publishing criteria
- Date
- Tag: with “Conversation”, you can tag each post within your own classification (Example: products, events…)
- Author/Community manager
- Country
- Locales
- Type: photo, video, text, link and album
- With or/and without promotion

This filtering system is the best way to analyze your performance for companies working on different markets: local and global. You will be able to sort your results by criteria based on your workflow.

In a few weeks, the new release of “Insights”, with the global posts and moderation performance, will complete our Analytics offer to provide the most powerful engine for  your Facebook Page analysis.