Last october, twitter announced the launch of preview photos directly onto timelines, making it possible to see the images associated with a tweet without having to click on the link, both on desktop and mobile.
Brands have rapidly adopted this new visual format and the first results have shown just how effective it is. Last november, Buffer analysed the last 100 tweets published on its account @buffer and showed that tweets with images have on average 18% more clicks than those without. Similarly, posts with images receive 89% more favorites and 150% more retweets.
If you are still not using this visual format, we can only encourage you to try it out. When you do so, do remember to include a link to your website or its contents in all your tweets in order to convert the engagement the tweets will generate into visits!
The Tigerlily App enables you to publish images on twitter and automatically track the links you use. This means that you can mesure the trafic generated by your tweets whenever you post and see the impact of twitter’s new visual format for yourself.
If you are not using the Tigerlily App yet and would like to discover all its features, don’t hesitate to contact us to get a full demo.