To optimize and boost the efficiency your communication actions on Facebook you have to analyze the previous interactions you had with your community in order to have insights on: the most efficient types of posts, the best publishing hours and what kind of content works.
Tigerlily simplifies the way you conduct your analysis.
Let’s come back, through a precise example, on the way you can easily optimize with the Tigerlily Software the way you publish on Facebook.
Access your Tigerlily account and in the Conversation section select the Facebook account from which you want to publish.
Open your publication tab and choose the type of post you want to publish: a status, a photo or a link.
For example, in the specific case of a link: click on link, copy it, paste it, and then attach it to visualize the preview of your post. After adding your text you just have to tagg your post, just like below:
This tagging will be invisible on Facebook and will be used within the Tigerlily software for you to precisely analyze the efficiency of the posts that are related to this type of content.
If you forget to tag your post before publishing it you always have the possibility to do it afterwards:
Once your publication is launched, you can have access to various insights: some micro insights (that will allow you to precisely see how your publication is performing) and some macro insight (that combine the performances of all your publications).
#1 Micro analysis of the efficiency of your publication
Within the “Published” section you have access to the performances of the different posts. You can filter the posts by tag, date, type and compare how they performed in terms of reach, engagement, virality or clicks.
Thanks to this, you will have a first overview of the types of posts and contents that work best.
#2 Macro analysis of the efficiency of your publications
Within the Insights part of the Tigerlily software you have access, for each one of your Facebook accounts to some Posts Insights.
The Tigerlily software, is able to provide you with some precise insights on the most efficient types of posts and contents (whether your goal is to increase your reach, your virality rate or your engagement rate).
Discover, thanks to this heatmap the days and hours during which your publishing activity can be the most efficient.
In this particular example, you can clearly see that in order to reinforce Tigerlily’s engagement it is best to post some photos and some content about some features or some behind the scenes informations.
When we analyze the publishing time on the heatmap, posting on a thursday at 11am seems to be the best time to boost our engagement.
What’s more, if you already know what type of content you want to publish you can also choose to filter by tag and discover at what time you should publish and what post type you should use. You therefore guarantee the efficiency of your posting activity.
You are not currently using the Tigerlily software and want to discover it ? Feel free to contact us