As a community manager, you should always analyze how your campaigns have been received by your community in order to see what works best. This can be trickier than it sounds if you don’t know what to look for and how to look for it. At Tigerlily, we’ve thought a great deal about how to give you the best performance indicators, so that you can make informed decisions and be as resource-efficient as possible.
Ask yourself the right questions
Who are you talking to?
It’s hard to know what tone to use and what messages to put out when you don’t really understand who you are talking to. The Tigerlily App gives you access to detailed demographics (gender, age and nationality) of the people you reach so that you know exactly who your audience is and can adapt your message accordingly:
What content should you publish and when?
Look at the contents that you have already published and analyse why some perform better than others. On the app, your best performing posts are automatically set aside for you to analyze, you can compare their performance in terms of Reach, engagement and virality.
Once you know what to post, check out when your community is most receptive to your content and make sure to publish in those time-slots. There are hours in the day and days in the week when your community is more likely to react positively to your messages. Find out the days and times during which your business should publish to optimise engagement, virality and reach:
When can you expect most conversations?
Apart from creating content, a big part of the community manager’s job is to respond to incoming messages and create interaction on various channels. We figure out exactly when you get most incoming messages (comments, posts and private messages) so that you can plan your workload ahead and avoid getting overwhelmed:
The App automatically centralises all statistics in the same place which means no more jumping from one analytics website to another!
If your business needs help reaching the next level of sociability, sign up for a demo of our App