At Mobile World Congress 2013, Insert and Tigerlily are proud to introduce a “SoLoMo” experience combining the best of the offline world and social web.
Social mobile services are growing fast. There are 600 million people using Facebook on mobile, and one billion using geolocalization services. So how can you reach new clients and drive traffic to POS using Facebook mobile apps and geolocation?
Insert, in partnership with Tigerlily, presents its first interactive advertising offering, creating a new way for brands to start conversations with people on the go.
Putting a twist on traditional poster advertising, we have integrated NFC technology, QR codes, and classic SMS+, allowing marketers to engage with passersby on a deeper level via smartphone, bringing them into a mobile web-app experience. This is an effective way to leverage a business’s offline visibility and dramatically increase conversion.
By accessing the mobile web app, customers get their offers/rewards instantly (via email, SMS, or Passbook). Thanks to geolocation functionality, users can simply find the closest locations to redeem their offers and, for iOS Passbook users, receive a notification as they approach a participating location. At the POS, the offer is scanned for redemption.
The mobile web application leverages major Facebook features including Open Graph to increase a business’s visibility online and integrates smoothly with iPhone’s Passbook to drive in-store traffic.
Before the summer, Insert will launch a network of thousands interactive billboards with the NFC technology. The first NFC campaign will partner with Universal Music.
Read the press release: