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Rue du Commerce: Reach x 3,5 and ER x 4 thanks to the Euro 2012

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July 16th, 2012 Case Studies

For the European Football Cup (June 8th to July 1st) , the french e-retailer Rue du Commerce asked us to create a prediction contest for its Facebook community. Within few weeks, we brought thousands of new likes and multiplied by 4 the engagement rate of the page.

Damien Fischetti

Online Marketing Manager at Tigerlily. From Music Biz to Tech startup. A gap that Steve Jobs summed: "In Silicon Valley, I swear that there are many who believe that the creative process is a band of thirties sitting on a couch, drinking beer... The entertainment industries imagine that technology is something you can buy, they don't understand the creative element."

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