The French TV Channel Canal+ starts its new season on Facebook
To prepare its new season, the French TV channel, Canal+, offers a 13 minutes fiction where each TV host plays its own role. At the Canal+ office, Antoine de Caunes is Dexter, Laurent Weil, the new Ryan Gosling and Michel Denisot plays The Artist. A lot of references to the world of the channel:
To promote this trailer, Canal+ invites its fans to identify hidden references through a video quiz to win DVDs… A simple and effective journey, enhanced by an “Instant Win” through a series of original badges. Canal+ strengthens affection around its programs and its brand and reaffirms its strong relationship with its community
Facebook Timeline sharing
Twitter sharing with the hashtag #larentreecanal
A high level of engagement that will encourage all fans to “like”, “tweet” and “share” their knowledge of the channel thanks to many social features of this Facebook application. A virality allowing to exceed 30 000 unique visitors in 24 hours.
This application is available on all pages of the Canal+ network with more than 16 million fans.
This application is the first OpenWeb release on our platform, users can participate on the Canal+ website.
