After 2 years of innovation in social marketing, we are pleased to present the integration of the Facebook Open Graph and the Spotify API into our platform. A world premiere for a SMMS (Social Media Management System). Tigerlily deeply integrates “Social By Design” to enable its clients to offer unique and avant-garde experiences to their communities.
Music at the core of social recommendation
More than an ordinary content, music is a strong emotional connection between users. Since the integration of many music streaming services into Facebook, it has never been easier to share, discover artists and songs. A new era in the social recommendation. By providing the Spotify API in its AppBuilder and Timeline Manager (To manage Facebook pages), Tigerlily offers to brands tools to imagine and build more engaging and viral campaigns. Following the recent signing of Deezer, its API will be added soon on the platform. Tigerlily becomes the reference in social music.
To celebrate this new partnership, Spotify and Tigerlily present their first collaboration with an application where social features have been optimized at each stage, from design to promotion.
The Spotify “Summer sounds”
Spotify invites its French fans to participate in a playlist contest.
1. An easy-to-use interface
I share my playlist -> I invite my friends to vote -> I win gifts
A creative way to interact with the community with a high value content and service while encouraging the social network of participants to join this operation. Beyond the competition, it will be possible for everyone to discover artists, songs. A first step in content recommendation via a Facebook contest.
2. A “Social by Design” application
By using the Facebook Open Graph, users will share with their networks each action: add playlist, vote … These will appear in the ticker, newsfeed and on their timeline (via the activity log and the activity box) for a better virality.
3. Organic, viral, paid: A powerful mix
The success of this contest, even before its first interest is to reach the right audience. Spotify is therefore based on 3 Facebook levers:
Organic: audience generated naturally by the publications on the Spotify Page targeted via the Timeline Manager to the 70,000 French fans.
Viral: The Open Graph will help to multiply the audience and interactions.
Paid: Setting up a Facebook Ads campaign based on Sponsored Stories to remain social recommendation. For the first time, we use the Open Graph actions of the application (add playlist, vote…) in these Sponsored Stories . Usually, these are just stories about friends who use the application but now you can customize your ads by choosing another action that “use” . A premiere to enter in the world of social recommendation for advertising.
The application is targeted for french users. You can’t access it.