Involve its fans in the evolution of its services and products, the french mobile brand, Sosh, made it a priority on social networks. A winning strategy that allows it to reach 280,000 fans on Facebook with 5,31% engagement rate, well above the industry average
Sosh offers to its Facebook community, via an application developed by Tigerlily, to drop the price of the new Samsung mobile, the Galaxy S3. More fans like it, more the price drops.
The application benefits:
1. Communicate on mobiles available in the Sosh catalogue
2. Engage fans by offering them to influence services and products
3. Drive conversions
4. Viral features to recruit new fans, thanks to the “like” of the sosh community and sharing features on Facebook (with publications on the Timeline and the newsfeed) and Twitter
5. Multiplying this type of campaign (read article on Nokia), Sosh identifies the most popular mobile on its Facebook community.
Already 1700 “like” in 24 hours !
Sosh, the perfect “Win / Win” strategy between a brand and its community.