The Tigerlily news

Trends, Tips & Features, you get it all

Tigerlily releases the Social Graph Script to build social apps easier and faster

Send to Kindle

In 2009, Tigerlily released the «Page Builder», acknowledge as a disruptive social marketing app, and awarded by a Silver Award at Web’09. Since then, the PageBuilder has been quite often imitated, even by the biggest social marketing platforms. Though, while brands are getting more and more mature, they are not only interested to feature rich contents, but also to provide new social experiences around their products and services. To achieve that, they often invest in long and costly development to create application that does not evolve and neither are maintained.

SGS was created to allow brands and agencies to imagine and create custom Facebook apps, faster and cheaper.  It is the result of almost a year of work and many test campaigns, including a successful one using Spotify within a contest recently. SGS offers a unique opportunity to launch creative apps, integrating the last social features, easily and more often.

 «Brands don’t have to choose anymore between social media vendors and agencies, With SGS, Tigerlily offers the best of both worlds : a flexible and scalable way to address specific needs.» Matthieu Chéreau, CEO

Faster and cheaper app creation
SGS works with tags, and makes it easy for Front-End Developers to create their own apps. No knowledge of the Facebook or Twitter API is needed. It’s a great chance for brands and agencies to be more creative and agile.

Put social design at the core of your apps
SGS integrates social features at its core, and allow to create rich content and interactive apps (creative contests & promotions, live events, f-commerce, etc.), using the very last Facebook features. It keeps the apps always up to date, so licensees don’t have to cope with Facebook changes.

A dedicated dashboard to manage SGS apps
Brands and agencies can manage their apps directly on the Tigerlily platform : localisation settings (each country gets its version), users management, content moderation, design edition, plugins management, extensive metrics on performances : they can do it all.

SGS is part and parcel of a more complete offering
SGS is licensed as part of Tigerlly’s platform, it is complemented with extensive consulting and support for both interactive agencies and ambitious brands who want to innovate and achieve their goals.

Tigerlily currently runs a beta-programm with a few interative agencies and brands, and will make SGS more accessible to others in a near future. Please contact us if you’re interested to join our programm.

For more information, contact-us.

Damien Fischetti

Online Marketing Manager at Tigerlily. From Music Biz to Tech startup. A gap that Steve Jobs summed: "In Silicon Valley, I swear that there are many who believe that the creative process is a band of thirties sitting on a couch, drinking beer... The entertainment industries imagine that technology is something you can buy, they don't understand the creative element."