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Tigerweekly #01

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Every Friday, we offer to return to the Social Media news with a selection of the most revelant articles. Happy reading.

The new Facebook “Preferred Marketing Developer” program replaces the “Preferred Developer Consultant” program. “Facebook Preferred Developer Consultant” and “Marketing API” programs have linked brands and company like Tigerlily so they can receive advice and technical expertise. Today these two programs merged to become “Preferred Marketing Developer” program (PMD) to enable brands and agencies to better identify the players that will meet their needs: pages management, Facebook Ads, apps … Badges go with this new program to define skills of the PMD.
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- Facebook becomes No. 1 most visited site in Brazil, according to Experian Hitwise Facebook officially passed Orkut as the most popular social networking site in Brazil in January. Facebook says it had 37 million monthly active users in Brazil as of Dec. 31, 2011, an increase of 268 percent from the prior year.
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- Facebook tests ‘Trending Articles’ insert in the Newsfeed and continues its development in the content distribution. It becomes strategic for media to develop their own Social Readers and integrate the OpenGraph 2 on their sites to drive more traffic.
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- Facebook launches the “Listen” button on band pages and integrates even more streaming services like Spotify to its platform.
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- 2012 Facebook ads report. An infographic to detail how brands use the advertising platform.
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Instagram surpasses 40M users, adds 10M in 10 days, according to API thanks to its new Android version.
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- Klout launches brand pages to enable them to engage consumers around products or services.
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For your studious reading, listening to the april music selection of our team with new Spotify’s “Play” button which you can set up here.

 

Damien Fischetti

Online Marketing Manager at Tigerlily. From Music Biz to Tech startup. A gap that Steve Jobs summed: "In Silicon Valley, I swear that there are many who believe that the creative process is a band of thirties sitting on a couch, drinking beer... The entertainment industries imagine that technology is something you can buy, they don't understand the creative element."